Percetakan Nasional Malaysia Berhad

Percetakan Nasional Malaysia Berhad (PNMB) has always been one of the main printers for government bodies and authorities. However, they wanted to grow beyond their traditional source of business and expand their private corporations client portfolio. It was identified that one of the unique selling propositions it has is its new 8-colour printer, which is the first in Asia and the most efficient. The ads ran in relevant magazines targeting clients and agencies.