Uncommon Sensemakes sense
We are always finding something to say. But it must be uncommon. Something that makes people say, “Hey, that’s a new way of looking at it…,” or “Hmmh… I wish I’d thought of that…”
Because the uncommon captures people’s attention. And once you’ve got their attention, they’ll be more open to hear what you have to say.
We use common sense to find the uncommon in everything. If it’s your product, we’ll try to find the uncommon feature or benefit that differentiates it from others in its category to your consumer. Or an uncommon observation of the market you’re in. If it’s your brand, it may be your brand values, brand history or brand positioning that makes you uncommon. Or, as usually is the case in this world full of parity claims, an uncommon voice that differentiates you.
We have a method to uncover these. We call it Uncommon Sense.
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It’s Uncommon Sense to uncomplicate
We are BFFs of simplicity. We decipher the market, data, anything, and put them to you in plain, simple language. We’re here to un-complicate your life and communications. Less jargons, less headaches, more insights, better effectiveness!
It’s Uncommon Sense to be more un-agency
What do we mean by un-agency?
Well, less hierarchy is one. We’re small enough for our top thinkers to be accessible by our clients. And they’re an approachable lot too. Just give them a call and find out.
Manifestos and taglines? We don’t need any when we have passion. The world is in a constant state of flux. So how can anyone be tied down by a manifesto? Not us, for sure. We’ll go with the flow if your objectives, and our passion, require us to do so. At the snap of a finger.
We don’t work in silos. We believe the whole is more than the sum of its parts. Every single one of us is, and has to be, creative. It’s just a matter of who, where, when and to what extent we apply it.
If everyone’s talking about 360º communications, we talk about 345º, 55.5º or even 1.5º. You only need what you need to be effective. And that’s exactly what you’ll get from us.
Being small makes that necessary. And that necessity makes us lean and mean. Which is good news for our clients.
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It’s Uncommon Sense to be unafraid
We believe the more prepared we are, the more courageous we can be. So we make sure we are prepared. 220% prepared, every time. The first 110% is put behind presenting what you’d expect (only if you want us to). And the second 110% is about presenting an uncommon, unexpected, effective idea we believe in.
We are also unafraid to admit we all have egos. But we believe we suppress it better than others. With less ego, it’s easier for us to admit that we may be good at what we do but we don’t know it all. Which leads us to better collaborations with our expert partners and most importantly, our clients. It’s easier for us to admit that sometimes we’re not totally right and continue refining our work (even midway through campaigns). Which we believe will lead to better results for clients.
And remember the constant state of flux argument? That makes it an uncommon sense for us to continuously learn, unlearn and relearn. Less ego is definitely a huge help. We believe it’s not about how good we are, but how good we want to be.
Are you on board?