UOB One Account Campaign

The UOB ONE Account comes with two benefits, that of getting 4.28% on your savings and 8% cashback for credit and/or debit card spending. The campaign uses images of things that come in twos to drive home this rewarding feature. The visual ideas are purposely chosen to push the limits of UOB’s CI, and stand out from the usual UOB communications materials, with the two babies being especially memorable.