Hari Raya 2013 30-sec TVC

Without going the all-too prevalent ‘sob story’ route to engage the audience this Hari Raya, the UDA 2013 Hari Raya TV commercial is a refreshing take on the essence of the festival – forgiveness and family bonding. “Meriah” looks at the chaos and ensuing tension that is inevitable come every Hari Raya, when the whole family returns to celebrate. The humorous and real-life depiction not only warms the heart but effectively endears the UDA name to the target audience.