THE CHALLENGE?

Prior to SME Bank’s new logo launch, they wanted the public to be engaged through the digital sphere.

THE SOLUTION?

We created a teaser Social Game that allows users to interact, play and guess the new SME Bank logo on Facebook, targeting SME entrepreneurs.

Only five tries were given daily to participants. But a successful friend invite earns you an extra try. This promotes trending in social media.

THE RESULTS

?In just 3 days, more than 4,000 Likes were registered on our first campaign post. And over the course of 2 weeks, it received more than 15,000 logo submissions.