CLIENT BRIEF

As it is a foreign brand, KFH needs to mould the perception that it is ‘Malaysian’ at heart through their festive greeting ads.

OUR SOLUTION

We went beyond greetings. We used them to highlight KFH Malaysia’s brand spirit.

In 2011, we highlighted how the spirit of striving to be better is an important element in every Malaysian festive celebration, which mirrors KFH’s renewed commitment to consumer banking.

In 2012, we reminded Malaysians that there’s more to festive celebrations than material things. This heralded another stage in KFH’s Islamic consumer banking experience – banking with a conscience.